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The First Journal paper on Chamrosh’s Technology and Business Model

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Chamrosh is shaking the status quo in handwoven industry by leveraging digital innovations to transform one of the most traditional businesses in the world according to the Chamrosh team. The first journal paper which introduces Chamrosh Technologies and business model is published in ‘International Journal on Advances in Internet Technology” as per below reference and can be accessed here.

A.H. Roshanzamir, V. Weerakkody, N. Rana, M. Rahmati and M. Shajari (2019), “Blockchain and Image Processing to Reinforce Provenance in the Narrative of a Handwoven Carpet,’ International Journal on Advances in Internet Technology, issn 1942-2652, Vol. 12, No. 3&4, p61-75, http://www.iariajournals.org/internet_technology/

The paper discusses how digital innovations including blockchain, image processing, Internet of Things (IoT), mobile and platform are transforming the dynamics of competition across handwoven carpet industry to reinforce provenance.

We would like to express gratitude to several academics, people and industry experts who have supported us during last 12 months to explore latent and invisible needs of carpet fans that represent an opportunity for us to leverage digital to transform handwoven carpet industry.

Chamrosh Technology is exploring the possibilities to collaborate with The National Numbering Center

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Chamrosh Technology team visited The National Numbering Center for Goods and Services (NNCGS1) to discuss some mutual concerns which originated from early March 2019. Chamrosh team introduced their business model and technology which leverage the Internet of Things(IoT), the blockchain and platform to verify the provenance of a handmade carpet to crack down and report counterfeiting carpet(s). The idea was first introduced to the world by the researchers at Bradford University School of Management in a paper published at The Eighth International Conference on Ambient Computing, Applications, Services and Technologies and is accessible here. The National Numbering Center will publish a part of this paper on their website by citing the authors.

The CEO of the National Numbering Center praised the business model of Chamrosh which can contribute in the national interest by protecting the identity of handmade carpet and suggested Chamrosh to prepare a template by fulfilling GS1 standards. NNCGS1 has a platform and protocol to evaluate and certify the Service Providers (SP) and register them in GS1 global database. The meeting was concluded in the afternoon of June 19th after some technical discussion when both parties look forward to exploring collaboration in the near future.

Chamrosh Technology received legal advice

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Chamrosh Technology recently received legal advice in order to address an issue which seemed to be unpleasant experience. Kambiz Norouzi  a professional lawyer with long experience in social media and small businesses recently helped Chamrosh team to identify and protect themselves under copyright law.

“Startups normally hesitate to hire a lawyer or receive legal advice, since they have very limited resources which restricts them to spend money and time. Yet, startups are vulnerable to different legal threats during formation, validation and even escalation and proper and customized legal advice can assist them in identifying their particular objectives and reaching their targets more efficiently and effectively” says Kambiz Norouzi.

Amirhossein Roshanzamir, the founder of Chamrosh Technology says we are pleased and grateful to  Mr. Norouzi whose legal advice and support empowered us to reach an amicable solution on a copyright case which seemed to be an immense issue for us.

Chamrosh is set to introduce the first Blockchain-Based “Smart Carpet” in the early 2020

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In a pivotal meeting at IESE Business School in Barcelona on February 27, 2019, Chamrosh and BlockTac aimed to introduce the first Blockchain-Based “Smart Carpet” focused on verifying the origin and craftsmanship quality of Persian Handmade carpet in the early 2020

Amir H. Roshanzamir, the founder of Chamrosh startup, indicated that our team has worked very hard since early 2018 to devise a new technology by integrating the Internet of Things (IoT), blockchain, the QR Code and smart tag to be embedded in the carpet in a way, when scanned, shows an immutable identity and digital certificate of it. The technology is also leveraged with a mobile application to easily prove the origin and verify the authenticity and has the potential to track the provenance and full journey of a carpet to the customer’s mobile in a form of storytelling and digital certificate.

Chamrosh has already developed an MVP (Minimum Viable Product) of blockchain-based smart carpet in January 2019 which can be seen here.

A Minimum Viable Product (MVP) is a carpet with just enough features to receive feedback from potential customers and investors on its viability and to carry out troubleshooting on the early prototype.

Amir, says that “We are pleased and grateful in our collaboration with our respected friends Paco and Enrique of BlockTac in Spain, whose technology and support were instrumental to develop our Minimum Viable Product (MVP).”

Chamrosh and BlockTac are reviewing a strategic alliance

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Chamrosh and BlockTac team have reviewed the business and technical aspects of forming a strategic alliance in a meeting at IESE Business School in Barcelona on October 17, 2018. BlockTac is a Spanish startup founded in 2018 and run by Enrique Lizaso and Francisco Guillén, which offers solutions in anti-counterfeiting protection in a number of […]

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A Rhetoric of Smart Carpet; The first case study to leverage IoT and blockchain in branding

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The paper titled “A Rhetoric of Smart Carpet in the Age of Disruption” was presented at the Eighth International Conference on Ambient Computing, Applications, Services and Technologies in Athens, Greece, November 2018 and selected on the basis of its contents and specifically for lending to interesting extended work. The authors are invited to submit an extended version to the International Journal On Advances in Internet Technology, Volume 12 Number 1&2,  2019.

The original paper discusses how the luxury goods industry has experienced evolving consumer preferences and emerged from innovation and growth in the sharing economy and driven by digital technologies

Further, the paper explores the role of digital technologies including the Internet of Things (IoT), blockchain and platform models, to disrupt the luxury industry and suggests a novel framework to transform handmade carpet to smart carpet and co-create brand with stakeholders and potential customers. This is considered to be the first case study in the luxury industry which discusses the practical application and integration of IoT and blockchain in branding. A copy of the paper can be downloaded from here.

Digital Disruption in Financial Service Seminar at Bradford University School of Management

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Bradford University School of Management conducted a seminar on Digital Disruption in Financial Services (DDFS) by inviting Amirhossein Roshanzamir on Tuesday, 23rd October at 14.00 hrs (GMT). In this seminar, Amir discussed how technological innovation including platform, the blockchain, IoT, big data, cloud and social media disrupted financial services and generated new business models to create and co-create value and revenue.

He indicated that digital disruption is taking place at a high speed and banks and financial institutes need designers, programmers and creative thinkers to deal with this trend. Amir also argued that “Design Thinking” and “Fintech” must be embedded in the curriculum of business schools to educate the next generation of talent. In questions and answers section, Amir encouraged undergraduate students and young generation to explore the possibilities for launching their own start-ups rather than taking stable jobs.

Chamrosh Technology Business Model at Bradford University School of Management

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In a peer review workshop conducted at Bradford University School of Management on September 29, 2018, Amirhossein Roshanzamir introduced Chamrosh Technology business model and how this new startup is aiming to transform handmade carpet to smart carpet through digital technologies including IoT (Internet Of Things), blockchain and platform.

Chamrosh Technology whose vision is to become a global platform to protect and cherish the legacy of Persian art and culture was inspired by a character in Persian mythology with a body of a dog and head and wings of a bird. Chamrosh is said to live on the summit of Mount Alborz and is sent by an angel to snatch invaders and drop them from mountaintops in order to protect the Persian Land.

Branding Dilemmas webinar by EMERITUS Network

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The EMERITUS Institute of Management and the EMERITUS Network conducted a webinar by inviting Mr. Amirhossein Roshanzamir to review the opportunities and challenges that start-ups face in building their brands in the digital era on Tuesday, 29th May 2018 at 13.30 hrs (GMT).

Amir discussed about his conceptual model with three notions; Emotion, Innovation, and Co-creation to address these dilemmas and reviewed the feedback he received from Prof. Kevin Lane Keller of Tuck School of Management and Prof. David Rogers of Columbia Business School on this framework.

As a former participant from EMERITUS’ Digital Marketing and Digital Strategy cohort, Amir also shared his journey on how attending these two courses have exposed him to cutting-edge knowledge and helped broaden his horizons to seize opportunities for digital leverage.
The recorded webinar is accessible in here.  #startups#digitalmarketing #marketing #marketingstrategy #branding #emeritusnetwork#grateful #thanks #brandingandidentity #entrepreneurship #continuingeducation#executiveeducation

Dilemmas of Branding for Start-ups; A paper every start-up founder may need to read

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Chamrosh team presented a paper titled “Dilemmas of Branding for Start-ups” at The Twelfth International Conference on Digital Society and e-Governments in Rome, Italy, March 2018.  

The paper argues that most of the start-ups have challenges in building up their corporate brand as they have no resources, such as money and internal structure, nor do they have customers or even a consistent idea how the end-product should look like. Having a strong brand enables start-ups to increase their visibility and ensure a certain level of quality which ultimately increases their chance of success.

Further the paper discusses the opportunities and challenges which start-ups face in building up their brands in the digital era and suggests a three stages modular and incremental framework (EIC) to build a start-up’s brand from scratch including Emotion, Innovation and Co-creation. A copy of the paper can be downloaded from here.